LinkedIn generates a lot of traction for B2B brands, with almost 50% of social media traffic to B2B websites coming from LinkedIn. Some B2B marketers are still traumatized by failed marketing efforts on this platform from 5 years ago, while others don’t know the tremendous capabilities LinkedIn provides for B2B brands.Įither way, if you’re a B2B business that’s not using LinkedIn, you’re missing out on mega opportunities.
In the past 4 years, LinkedIn has optimized its algorithm and ad capability. LinkedIn marketing was not a walk in the park, and many B2B marketers experienced failed campaigns. LinkedIn has changed a lot in the past decade from a professional networking platform to growing into a robust and powerful B2B marketing tool. By Leah Clark 30 minute read Marketing Agencies
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